The BCCI has a new title sponsor for Team India's home cricket. Muthoot Fincorp, the Kochi-based non-banking financial company, was confirmed via an official board release on September 26 as title sponsor for India's home internationals and domestic competitions through March 31, 2028.
The sponsorship — reportedly branded "Blue Muthoot" — spans roughly 35 home internationals across the BCCI's new two-season commercial cycle, made up of an estimated 10 Tests, 12 ODIs and 13 T20Is, alongside age-group and domestic fixtures organised by the board. Reports peg the deal's base price at about ₹4.85 crore per match, putting the total headline figure in the ₹150-171 crore range for the full two-season cycle.
IDFC First Bank held the previous title sponsorship for India's home matches under a three-year deal that ran out in August 2024, leaving the position vacant for roughly two years of home cricket. The BCCI floated an open tender to fill it with a submission deadline of August 13 this year, but received no bids by that date — a rare outcome for a rights package tied to the national team. Rather than reopen the tender, the board moved to direct negotiations with Muthoot Fincorp, a process that produced this week's announcement.
The sponsorship cycle begins with the series already underway — India's three-match ODI series against West Indies, which opened in Thiruvananthapuram on September 27. That means Muthoot Fincorp's branding is live from India's very next home fixture rather than some later date, covering a home calendar that runs through India's build-up to the 2027 ODI World Cup.
Title sponsorships are one of the more visible commercial signals of how India's home cricket calendar is valued, and the two-year gap since IDFC First Bank's rights lapsed — followed by a tender that drew no bidders at all — is a detail worth noting even though the final number still lands in nine figures. It doesn't change anything about results on the field, but it is a marker of where brands are willing to spend to be associated with Indian cricket right now, and a reminder that even a marquee property like the India team's home rights can have a tender go quiet before a deal gets done.
Live scores from India's home fixtures are available on SportGod's live matches page, with more cricket business and squad news on SportGod's blog and AI-powered match previews on SportGod's predictions page.
Deal terms, the tender timeline and the previous sponsorship history are verified against same-day and freshly re-checked reporting, current as of September 27, 2026.
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