The BCCI has confirmed Kochi-based Muthoot FinCorp as the new title sponsor for India's home international and domestic cricket, in a deal running through March 2028. Branded "Blue Muthoot," the sponsorship takes over from IDFC First Bank, whose three-year run as title sponsor ended in August, and its cycle begins alongside the ongoing home season, including the West Indies series already under way.
The agreement is estimated to bring the BCCI close to Rs 150 crore across roughly 35 home matches over the two-season cycle, working out to a per-match rate of around Rs 4.3 crore — marginally higher than the roughly Rs 4.2 crore per match IDFC First Bank had been paying. That per-match figure sits below the BCCI's initial asking price of Rs 4.85 crore, reflecting a tender process that reportedly drew fewer bidders than the board expected given the high base price.
The sponsorship spans India's full home international calendar for the cycle — understood to be around 10 Tests, 12 ODIs and 13 T20Is — along with domestic competitions organised by the board inside India. That breadth is standard for a BCCI title-sponsorship deal, giving Muthoot branding across formats rather than a single series or tournament.
Industry reporting around the tender suggests the BCCI's asking price was a sticking point for potential bidders earlier in the process, contributing to the gap between IDFC First Bank's deal ending in August and Muthoot's confirmation now. A high base price narrowing the field of interested sponsors is not unusual for board-level title rights, but it did leave India's home matches without a title sponsor for part of the current season before this deal was finalised.
Title-sponsorship money is a meaningful, recurring piece of the BCCI's commercial revenue, and a two-season deal at a slightly higher per-match rate than the outgoing sponsor signals continued demand for association with the Indian team even after a tender process that took longer than the board would have liked. For fans, the most visible change will simply be the branding on players' kits and boundary boards from this series onward.
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Deal terms, timelines and figures in this article are verified against same-day and freshly re-checked reporting, current as of October 2, 2026; some financial details are reported estimates rather than officially confirmed figures.
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